What it is

The Whimsy Bloom is TheBubblyGem's drop of soft floral maxi dresses, where soft florals meet the breeze of the sea. Both styles are cut from lightweight, flowy fabric, with voluminous balloon sleeves, side pockets and an easy, relaxed drape, and both are designed for elevated, modest wear. Averil adds a gathered waist with a soft ruched detail, in florals and polka dots. Athena has a tiered maxi skirt that moves like water, in painterly botanical prints.

Who it's for

Women who want a modest dress that feels feminine and easy to wear, with room to move and pockets for a phone or keys. It suits brunch and family gatherings, weddings and Raya visits, and weekends away, and it is an easy gift for a mum, sister or friend who loves florals. Sizes run from XS to XL.

Occasion & styling

• Brunch and everyday: wear Athena's tiered skirt with flat sandals and a small bag for an easy, breezy look

• Weddings and events: a long, relaxed dress with covered arms is a safe choice for a Malay wedding, where guests are expected to dress modestly, appropriately and comfortably. See our wedding guest edit for more ideas

• Raya and festive days: Averil's gathered waist and the softer florals work for visits and gatherings. Browse our Raya collection for everything we have for the season

• More from our drops: if you love this style, see The Bloom Effect and A New Dawn for more soft florals

Finish a dress with a piece from our shawls collection, or browse back to all modest dresses for every long, flowing style we make.

What to look for

• Sleeves: full balloon sleeves cover the arms and add volume without clinging, which keeps the look relaxed

• Silhouette: Averil gathers at the waist with soft ruching, and Athena falls in tiers to a maxi length, so choose the one that flatters the way you like to dress

• Pockets: both dresses have side pockets, which keep the line easy and the outfit practical

• Prints and colours: each style comes in eight colours, in shades such as blush, cream, rust, sage and lilac, so check the swatches for the print you like. Tap "Notify me" on any sold-out size to be told when it is back

• Size: XS to XL, with a flat-lay size chart (pit-to-pit, waist, hip and length) on each product page. Measurements can differ by 2–3 cm, and if you fall between sizes the page advises you to choose the larger size. Not sure which to pick? Find your fit with our sizing guide

• Fabric and care: both pieces use lightweight fabric, so check the care label on arrival and wash gently on a cool setting

Why TheBubblyGem

TheBubblyGem is a Singapore-based modest fashion label with a studio at T-Space, Tampines, where you can self-collect from Friday to Sunday, 12 pm to 6 pm. We ship across Singapore and to Malaysia — see our Shipping page for current rates and timings. Pay in instalments with Atome, send a gift card, or earn Gems Club points on every order.